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Nordplus Innovation Project (3 op)

Toteutuksen tunnus: LX00CF64-3006

Toteutuksen perustiedot


Ajoitus

01.03.2022 - 30.06.2022

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

Liiketalous

Toimipiste

Leiritie 1

Opetuskielet

  • Suomi
  • Englanti

Paikat

0 - 35

Koulutus

  • Degree Programme in International Business and Logistics
  • Liiketalouden tutkinto-ohjelma
  • Degree Programme in European Business Administration

Opettaja

  • John Greene

Vastuuopettaja

Suvi Moll

Ryhmät

  • LITO_VV
    Vapaastivalittavat, liiketalous

Tavoitteet

Nordplus Innovation Project project is a project aimed at increasing marketing knowledge of small and medium sized companies in the European Union. The project is run by two universities together with possible partner universities in a number of European countries. A collaborating business is chosen for the project and the partner universities carry out market research in their respective countries. All universities come together for two weeks at the end of March spending a week in the host universities countries to discuss and analyse the research. The collaborating company provides an insight into its operations and company tour and works with the host universities to develop assignments based on possible requirements.

Sisältö

By the end of the course, the student will be able to:

- develop detailed marketing plans
- understand and carry out marketing research
- create a marketing strategy to enter an international market
- develop strong written and presentation skills
- gain increased knowledge of working in a multi-cultural team

Arviointiasteikko

0-5

Arviointikriteerit, tyydyttävä (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Opintojakson arviointikriteeri, kiitettävä (5) Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination

Esitietovaatimukset

Students should have strong command of English. Students should be prepared to keep dedicate two weeks of their studies to the project, one week of which will be spent in a European destination.

English Language Proficiency