IT-palveluiden myynti ja markkinointi (4 cr)
Code: XX00AD99-3008
General information
Enrollment
02.12.2019 - 14.01.2020
Timing
13.01.2020 - 12.04.2020
Number of ECTS credits allocated
4 op
Virtual portion
4 op
Mode of delivery
Distance learning
Unit
ICT ja tuotantotalous
Campus
Leiritie 1
Teaching languages
- English
Seats
0 - 25
Degree programmes
- Degree Programme in Information Technology
Teachers
- NN TIVI
Teacher in charge
Janne Salonen
Groups
-
TXL16S2Degree Programme in Information Technology
Objective
Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Content
Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- be able to apply the ideas and concepts to real-life situation
Assessment criteria, satisfactory (1)
Student participating in the course understand
- The basics of terminology of IS Services sales and marketing
- The basics of relevance of customer focused marketing
- The basics of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services.
- The basics of planning and execution of marketing activities
Assessment criteria, good (3)
Student participating in the course understand and be able to apply
-The terminology of IS Services sales and marketing well
- The relevance of customer focused marketing well
- The relevance of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services well
- the planning and execution of marketing activities well
Assessment criteria, excellent (5)
Student participating in the course understand and be able to apply
- The terminology of IS Services sales and marketing in real-life situation
- The relevance of customer focused marketing in real-life situation
- The relevance of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services in real-life situation
- the planning and execution of marketing activities in real-life situation