Markkinointiprosessit ja -ratkaisut terveysalalla (5 cr)
Code: S000DR77-3002
General information
Enrollment
03.05.2021 - 16.05.2021
Timing
01.09.2021 - 30.09.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Kuntoutus ja tutkiminen
Campus
Myllypurontie 1
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
- Master's Degree Programme in Health Business Management (Tekniikan ja liikenteen ala)
- Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Teachers
- Marianne Pitkäjärvi
- Mari Virtanen
- HBM YAMK1 Virtuaali
Teacher in charge
Marianne Pitkäjärvi
Groups
-
S1120S6Degree Programme in Health Business Management ylempi, sote
-
L0520S6Degree Programme in Health Business Management ylempi, liiketalous
Objective
The student understands the role of customer relationships for competitive advantage; is familiar with the marketing processes in business organizations; has the knowledge and the skills to develop, plan and implement the ways companies can aquire, sell and serve customers; is familiar with various marketing systems; able to measure and follow-up the impact of marketing actions within a multichannel environment; can apply the customer relationship approach in the working life.
Content
Marketing processes
Marketing channels
Marketing systems, solutions and tools
Measurement and follow-up of marketing actions
Developing marketing processes within organizations.
Location and time
• 2.9, 2h, 14-16 (lecture and workshop)
• 9.9, 2h, 14-16 (lecture and workshop)
• 16.9, 2h, 14-16 (lecture and workshop)
• 23.9, 2h, 14-16 (lecture and workshop)
• 30.9, 2h, 14-16 (final presentations)
Materials
Required readings:
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.
Other material recommended by the lecturers.
Teaching methods
Interactive lecturers
Workshops
Presentations
Autonomous studying
Employer connections
All components of learning are linked with the professional working life
Exam schedules
n/a
International connections
The lecturer's main affiliation is a British university
Completion alternatives
n/a
Student workload
Lectures and workshops, 10 hrs
Autonomous studies, 125 hrs
Content scheduling
The course is based on foundational knowledge of the principles of marketing and their particular application in health care. The course focuses on these principles explore the changing environmental forces that are unique to the healthcare market. Topics covered include the meaning of marketing, elements of successful marketing, and the changing healthcare marketplace.
Learning outcomes:
The students will become familiar with marketing essentials, particularly within the healthcare industry. The students will acquire practical skills in customer relationships, marketing processes, branding, and ways to pitch an original business idea for the healthcare market
Further information
Lecturer: Alex Atanasova
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment criteria, good (3)
Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.
Assessment criteria, excellent (5)
Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the
recommended reading and lecture content. Excellent presentation delivery and analysis.
Assessment criteria, approved/failed
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment methods and criteria
Video pitch, business plan
Further information
The language of tuition is English.
The course is assessed on the 0 (failed) – 5 (excellent) grading scale.