Digitaalinen liiketoiminta (5 cr)
Code: LX00DM63-3004
General information
Enrollment
04.05.2020 - 09.08.2020
Timing
01.08.2020 - 07.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Erkki Alanen
- Tero Hujala
Teacher in charge
Anne Perkiö
Groups
-
LXD19S1_M1LXD19S1_M1
Objective
On completion of the course the student will
• be able to plan operations relating to e-commerce
• be able to utilize relevant data and tools in running and developing an online store
• understand the basics of profitable business and will be able to apply these principles in decision making.
Content
• E-commerce platforms
• Payments, logistics and enterprise resource planning (ERP)
• Planning and implementing digital contents and customer benefits
• Online coverage and customer acquisition in e-commerce
• Planning and monitoring of business profitability
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.
Assessment criteria, approved/failed
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Liiketalouden perusopinto Markkinointi 5 op tai vastaavat tiedot