Markkinointiprosessin suunnittelu ja toteutus (5 cr)
Code: LX00DM59-3002
General information
Enrollment
04.05.2020 - 09.08.2020
Timing
25.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Pia Hellman
Teacher in charge
Anne Perkiö
Groups
-
LXD18S1Liiketalouden tutkinto-ohjelma päivä
-
LXD18S1_M2LXD18S1_M2
Objective
On completion of the course the student will be able to design and implement a conversion and lead nurturing development plan for a new or existing product or service.
Content
• planning digital processes
• lead nurturing and conversion using a marketing automation system
• setting up automated marketing in a multi-channel environment
Materials
• Material from lectures
• HubSpot Academy manuals and videos
• Inbound certificate: A free online certification with videos, transcripts slides and additional readings.
• Chaffey, Dave & Smith P R. Digital Marketing eXcellence: Planning and Optimizing Online Marketing, Routledge 2017, 5th Edition Required Resources and Readings:
• Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. Brian Halligan, Dharmesh Shah; Wiley, 2014.
Teaching methods
• Contact lessons ja workshops
• Visiting lecturer
• HubSpot Inbound certificate
• HubSpot Inbound development plan video individually or in gropus of max. students
• Peer review of HubSpot Inbound plans
Employer connections
Company visits
Exam schedules
NA
International connections
NA
Completion alternatives
NA
Student workload
100 hrs indivual/tema work
35 hrs lectures ja workshops
Content scheduling
See course schedule / Oma course workspace
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.
Assessment criteria, approved/failed
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
HubSpot Inbound marketing certificate – individual online test
Minimum requirement passed equals 20p.
HubSpot developmentplan/team project video 0-80 p.
If not attending mandatory sessions -10p each. Late submissions of reports and/or Inbound sertificate, resubmissioned 50% of max points. Min. points for passing the course is 50p. Each assignment/project must be passed (min. 50% of max. points)
Qualifications
Marketing 5 cr and Marketing Communication 5 cr