Siirry suoraan sisältöön

Digitaalinen markkinointi (5 cr)

Code: LX00CI28-3006

General information


Enrollment

11.08.2020 - 20.08.2020

Timing

24.08.2020 - 07.12.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in International Business and Logistics

Teachers

  • John Greene

Teacher in charge

Suvi Moll

Groups

  • LB18B
    Incoming DD UPV Bilbao 3rd year students
  • LITO_VV
    Vapaastivalittavat, liiketalous
  • LXC18_Marketing
    LXC18_Marketing
  • LB18S_MAR
    Incoming DD Stuttgart Marketing

Objective

The influence of digitalisation on business extends beyond the Internet and eCommerce. Failure to recognise new, revolutionary options for implementation or current opportunities for effective marketing could prove fatal to a company. This course provides an insight into the impact of digital technology on marketing activities.

The main aim of the course is to give students' both a theoretical and practical knowledge of how digitalisation has affected marketing activities.

Content

By the end of the course, the student will be able to:
- identify the impact of digitalization on marketing activities
- adapt the four Ps to digital marketing
- gain increased knowledge in technical competencies in internet marketing with a view to understanding the basics of SEM/SEO, affiliate marketing, and web analytics
- create a digital marketing campaign
- plan and launch an online advertisement via Facebook or Google Adwords as part of a digital marketing campaign
- utilise knowledge of online branding and web promotional techniques
- develop further knowledge of web2.0- web3.0 and new web techniques

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, approved/failed

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Qualifications

English Language Proficiency
First year core business studies