Siirry suoraan sisältöön

Käytännön markkinointi (5 cr)

Code: LX00CI27-3010

General information


Enrollment

11.08.2020 - 20.08.2020

Timing

25.08.2020 - 08.12.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in International Business and Logistics

Teachers

  • John Greene

Teacher in charge

Suvi Moll

Groups

  • LB18B
    Incoming DD UPV Bilbao 3rd year students
  • LITO_VV
    Vapaastivalittavat, liiketalous
  • LXC18_Marketing
    LXC18_Marketing
  • INTPROG18_B
    33/50 LXC18 cohorts present, GROUP B
  • LXC18_A
    Half of LXC18 cohorts present, GROUP A

Objective

The course is designed to better international marketing experience with a truly on-line business simulation game. During the simulation, student teams will manage the marketing department of a global telecommunications company and compete with other student teams in the simulated markets. Students will design and launch mobile PDA devices to the market place and compete in various consumer and business segments.

Content

The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The simulation exercise is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Qualifications

Prior marketing knowledge is required for this course. Introductory Marketing is essential, and International Marketing, or Marketing: Strategy and Implementation are also strongly recommended. Some basic financial knowledge would be beneficial.
English language skills: Intermediate level

Further information

Evaluation:

Results of the Simbrand simulation 40%
Class attendance & Peer Review 15%
Team report and test quiz 45%