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Markkinointitutkimus (5 cr)

Code: LX00BY32-3010

General information

Enrollment

11.08.2020 - 20.08.2020

Timing

26.08.2020 - 09.12.2020

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

4 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in European Business Administration

Teachers

  • William Simcoe

Teacher in charge

Anne Perkiö

Groups

  • LB18H_M
    Incoming DD Hertfordshire 3rd year students Marketing
  • LB18L_M
    Incoming DD La Rochelle 3rd year students Marketing
  • LC18R_M
    Incoming DD Rennes 3rd year students Marketing
  • LC18B_BA_M
    Incoming DD HWR Berlin, BA Marketing
  • LB18S_MAR
    Incoming DD Stuttgart Marketing
  • LC18B_IB_M
    Incoming DD HWR Berlin, IBMAN Marketing
  • LXA19_A
    LXA19_A

Objective

The student will be able to conduct both small-scale quantitative and qualitative marketing research projects and report the results of those. The student will also be capable of evaluating the reliability of research information and s/he will know how to purchase marketing research.

Content

? Quantitative and qualitative research methods
? Evaluating reliability of research information
? Research project
? Purchasing marketing research

Location and time

Please see course syllabus

Materials

Please see course syllabus

Teaching methods

Please see course syllabus

Employer connections

Please see course syllabus

Exam schedules

Please see course syllabus

International connections

Please see course syllabus

Student workload

Please see course syllabus

Content scheduling

Please see course syllabus

Further information

Please see course syllabus

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Not applicable

Assessment methods and criteria

Please see course syllabus

Qualifications

Marketing
Business Mathematics and Statistics
Quantitative Analysis