Opinto-opas

Objective

Students work on the 3cr project and a 2cr module component of the course – online.
For the project students select a tailored, personalised, integrated project based on for example an interest in an aspect of organisational communication, their thesis topic, specialist option or current workplace which allows them to explore communication at a level and depth according to their personal and professional needs.
For the 2cr module component, students will develop their recruitment skills by performing as recruiters in a job application and interview simulation with 2nd year students.

Content

For the 3cr project, students select a tailored, personalised, integrated project based on either their thesis topic, innovation project or an option studied. The project may also be related to the student’s current workplace or be commissioned by Metropolia Business School or another company. For example, the project may have immediately applicable managerial communication implications for a company and be related to Corporate Communications, Corporate Social Responsibility and Communication; Stakeholder Relations; Crisis and Change Communication, Public Relations; Ethical Communication, Management and Employee Communication, Marketing Communications Strategy, Integrated Project Management – communications plan, Social Media etc.
For the 2cr module, students work either in groups or independently to recruit an intern in a simulation with 2nd year students. Students design a job advertisement for a company, process applications received, invite applicants to interview and interview applicants, either F2F or using communication technologies. Students provide the applicants with feedback and will also receive feedback on their own performance.

Location and time

Course timing: 1.6 – 31.8.2021

Materials

All materials will be uploaded to Moodle. Students are also expected to conduct independent research.

Teaching methods

The course takes place online, in Moodle. The first meeting is compulsory (01.06 at 10:00), but subsequent meetings are voluntary.

Content: The course consists of 3 modules.

Module 1
Students design an entry-level (or trainee) job advertisement for a fictional company in the areas of marketing, finance, logistics, or sales. This module explores the factors that underlie a good job ad. This module is based on individual work.

Module 2
Communicating with a diverse workforce. Students will read given material, research a specific topic, and examine and decide on a case. This module is based on group work.

Module 3
Students select a tailored, personalised, integrated project related to communication. This can also be based on their thesis topic, innovation project, or a topic studied. The project may also be related to the student’s current workplace or be commissioned by a company. For example, the project may have immediately applicable managerial communication implications for a company and be related to Corporate Communications, Corporate Social Responsibility and Communication; Stakeholder Relations; Crisis and Change Communication, Public Relations; Ethical Communication, Management and Employee Communication, Marketing Communications Strategy, Integrated Project Management – communications plan, Social Media etc. This module can be completed individually or in groups.

Aims of the course: Understanding why communication matters in business.

Module 1: Understand the aims of recruitment, describe and design support documentation for the process: job description, person specification, job advertisement.

Module 2: Understand the concept of workforce diversity and explain the role of communication.

Module 3: Applying different theories to designing, planning, executing and presenting a project. Exploring communication at a level and depth according to their personal and professional needs.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Not applicable

Assessment methods and criteria

Module 1: 20 points
Module 2: 40 points
Module 3: 40 points
The course final grade will be based on a five-point scale (1-5)

Qualifications

Third or fourth year of studies. English language proficiency.

Further information

English Language Proficiency
This is an online course and most of the activity will be conducted in the course in the Moodle environment. Throughout the course students will maintain a project journal and complete certain tasks online in Moodle, defining their goal(s), milestones and time frame at the start of the project. For the module students may work independently or in groups (according to the number of participants) and there may be some F2F interaction. Each student works individually on researching, planning and writing (or digitally presenting) their project. In certain cases the project may be conducted in groups. Students will receive face-to-face or online guidance and support throughout the duration of the course and project.
5 credit course = 130 hours of student workload estimated as follows:
Contact seminar/F2F consultation or digital consultations – 5 h
Use of online course material, completion of online assignments, individual research and background reading – 30 h
Project– planning, researching and compiling the project 45 h
2cr Module – 52 hours which includes planning, setting up and conducting the interview simulation, using the online course material etc.