Yrityksen liiketoimintaympäristön analysointi (5 cr)
Code: LX00AD78-3008
General information
Enrollment
09.01.2020 - 13.01.2020
Timing
13.01.2020 - 29.04.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
- Degree Programme in European Business Administration
Teachers
- Niklas Visanko
Teacher in charge
Niklas Visanko
Groups
-
LC17B_BA_FIncoming DD HWR Berlin, BA Finance
-
LITO_VVVapaastivalittavat, liiketalous
Objective
Upon completing this course, students will:
• Be familiar with the most commonly applied techniques used in Competitive Intelligence (CI)
• Have experience in applying the most common techniques used in CI to real cases
• Understand CI principles and processes
• Appreciate the nature and scope of CI
• Recognize the role CI plays in companies
• Be aware of the tools that are used in CI processes
Content
Globalization means that the forces of change, complexity, and competition are relentlessly growing. Technologies become irrelevant overnight and competitors appear seemingly without warning. Companies must deal with these forces by developing strategies that will provide sustainable sources of competitive advantage. The first phase, and therefore the bedrock, of any strategic decision process revolves around research and analysis. Companies increasingly employ Competitive Intelligence to drive this phase and, as a result, to make better decisions.
Competitive Intelligence offers actionable foresight related to industry evolution, customers, suppliers, competitor rivalry, and one’s own organization to help companies understand their business environment. Competitive Intelligence is commonly used to support, for example, the strategy process, mergers & acquisitions, new product development, and geographic expansion.
The course begins by placing Competitive Intelligence in historical, institutional and strategic context. The generic intelligence process and the role of Competitive Intelligence are also introduced.
It continues by introducing some of the key methods and techniques used to assess one or more elements of an organization’s business environment and its position therein, including:
• SWOT
• Industry analysis (Five forces)
• Macro environmental analysis (PESTLE)
• Scenario analysis
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Assessment criteria, good (3)
Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, excellent (5)
Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination
Qualifications
One year of Business studies