Markkinoinnin englantia (5 cr)
Code: LD00EJ09-3002
General information
Enrollment
07.12.2021 - 09.01.2022
Timing
17.01.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Seija Mikkonen
- Suvi Moll
- Henna-Liisa Palojärvi
- Adriana Mustelin
Teacher in charge
Anne Perkiö
Groups
-
LXD20S1_M2LXD20S1_M2
Objective
Upon completion of the course students will be able to use English effectively for oral and written expert communication in different types of marketing interaction situations. The student will be able to construct justifiable and effective arguments also in the most challenging interaction situations. The student will be able to apply the learned knowledge and communication style in international and multicultural projects.
Content
- Effective oral and written communication
- Presentation skills needed in marketing
- Essential text types in marketing
- Working in an international environment
The course includes participation in an international project week (2 credits)
Materials
Material provided by the lecturer
Teaching methods
Individual and group work
Activating lecture
Virtual assignments
Employer connections
N/A
Exam schedules
N/A
International connections
International Project Week IPW (2 credits)
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Individual written assignments 35 %
Group presentation / webinar 35 %
Activating lectures / Guest lecture 20%
Attendance 10%
Qualifications
Business Communication in English, Marketing or equivalent competences