Siirry suoraan sisältöön

Digitaalinen liiketoiminta (5 cr)

Code: LD00EH78-3002

General information


Enrollment

03.05.2021 - 15.08.2021

Timing

30.08.2021 - 19.12.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • Finnish

Seats

20 - 35

Degree programmes

  • Liiketalouden tutkinto-ohjelma

Teachers

  • Erkki Alanen
  • Tero Hujala

Teacher in charge

Anne Perkiö

Groups

  • LXD20S1_M1
    LXD20S1_M1

Objective

After completing the course student will be able to plan measures related to the maintenance and development of ecommerce and be able to utilize the tools provided by the systems to maintain and develop ecommerce. The student will be able to understand the basics of profitable business and be able to apply its principles in decision making

Content

- Ecommerce platforms and payment traffic
- Logistics and ERP
- Designing and implementing content and customer benefits
- Ecommerce visibility and new customer acquisition
- Planning and monitoring business profitability
- sustainability in ecommerce

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

Marketing or equivalent competences