Markkinointi (5 cr)
Code: LD00EH20-3009
General information
Enrollment
03.05.2021 - 15.08.2021
Timing
30.08.2021 - 19.09.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Pia Väkiparta-Lehtonen
Teacher in charge
Anne Perkiö
Groups
-
LXD21S2Liiketalouden tutkinto-ohjelma monimuoto
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Methods of customer acquisition
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
Location and time
Zoom, as according to the schedule.
Materials
David Jobber, John Fahy, Foundations of Marketing, McGraw-Hill, NY
or similar, for example Bergström&Leppänen, Yrityksen asiakasmarkkinointi.
Teaching methods
Preliminary exam / skills demonstration
Lectures
Employer connections
N/A
Exam schedules
30.8.2021 at 17:00
Re-examination agreed separately.
Completion alternatives
Independent study
Home exam
Further information
Tuition in Finnish
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
skills demonstration exam