Siirry suoraan sisältöön

Kilpailuympäristöanalyysi (5 cr)

Code: LC00ET53-3001

General information


Enrollment

03.05.2021 - 27.08.2021

Timing

01.09.2021 - 08.12.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in International Business and Logistics
  • Liiketalouden tutkinto-ohjelma
  • Degree Programme in European Business Administration

Teachers

  • Kevin McIntire

Teacher in charge

Suvi Moll

Groups

  • LITO_VV
    Vapaastivalittavat, liiketalous
  • LB20M
    Incoming DD Münster 2nd year students
  • LB19L_BI
    Incoming DD La Rochelle 3rd year students Business Intelligence

Objective

The student can apply the most commonly used Competitive Intelligence (CI) techniques into real cases. The student understands CI principles and processes and recognizes the role CI plays in companies. The students will be aware of the tools that are used in CI processes.

Content

- SWOT
- Industry analysis (Five forces)
- Macro environmental analysis (PESTLE)
- Scenario analysis

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. Student masters commendably the course subject area’s concepts and models. Student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. Student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

First year business studies