Kilpailuympäristöanalyysi (5 cr)
Code: LC00ET53-3001
General information
Enrollment
03.05.2021 - 27.08.2021
Timing
01.09.2021 - 08.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
- Liiketalouden tutkinto-ohjelma
- Degree Programme in European Business Administration
Teachers
- Kevin McIntire
Teacher in charge
Suvi Moll
Groups
-
LITO_VVVapaastivalittavat, liiketalous
-
LB20MIncoming DD Münster 2nd year students
-
LB19L_BIIncoming DD La Rochelle 3rd year students Business Intelligence
Objective
The student can apply the most commonly used Competitive Intelligence (CI) techniques into real cases. The student understands CI principles and processes and recognizes the role CI plays in companies. The students will be aware of the tools that are used in CI processes.
Content
- SWOT
- Industry analysis (Five forces)
- Macro environmental analysis (PESTLE)
- Scenario analysis
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. Student masters commendably the course subject area’s concepts and models. Student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. Student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
First year business studies