Markkinoinnin työkalut (5 cr)
Code: LC00EG83-3001
General information
Enrollment
03.05.2021 - 27.08.2021
Timing
30.08.2021 - 19.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
Teachers
- Marko Korkeakoski
Teacher in charge
Suvi Moll
Groups
-
LXC20_MARLXC20_MAR
Objective
After completing the course the student can use different applications and services used for creating both online and offline communication elements, as well as format picture files with an image editing software.
Content
Editing, formatting and manipulating text and pictures
Saving pictures for different purposes
Using content management software for use and updating of websites
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or equivalent studies