Digitaalinen markkinointi (5 cr)
Code: LC00EG81-3001
General information
Enrollment
12.01.2021 - 18.01.2021
Timing
20.01.2021 - 23.05.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
- Degree Programme in European Business Administration
Teachers
- John Greene
Teacher in charge
Suvi Moll
Groups
-
LB18L_MIncoming DD La Rochelle 3rd year students Marketing
-
LC18R_MIncoming DD Rennes 3rd year students Marketing
-
LITO_VVVapaastivalittavat, liiketalous
-
LC18B_BA_MIncoming DD HWR Berlin, BA Marketing
Objective
The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.
Content
- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Marketing or equivalent studies