Markkinoinnin suunnittelu, työkalut ja analytiikka (5 cr)
Code: L000DA29-3002
General information
Enrollment
02.05.2019 - 11.08.2019
Timing
27.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Master's Degree Programme in Business Informatics (Tekniikan ja liikenteen ala)
- Master's Degree Programme in Business Informatics (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Teachers
- Pia Hellman
Teacher in charge
Pia Hellman
Groups
-
L0418S6Master´s Degree Programme in Business Informatics ylempi
-
T1318S6Master's Degree Programme in Business Informatics, ylempi tekniikka
Objective
The student understands the role of customer relationships and journeys for competitive advantage; is familiar with the marketing processes in business organizations; has the knowledge and the skills to develop, plan and implement the ways companies can acquire, sell and serve customers; is familiar with various marketing tools and systems ; is able to measure and follow-up the impact of marketing actions within a omnichannel environment;
Content
Marketing Processes; Omnichannel marketing; Marketing tools and systems; Measurement, follow-up and automation of marketing actions
Materials
Material from lectures on Oma
HubSpot Academy content
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing, Routledge 2017, 5th ed.
Teaching methods
HubSpot certificates
Lectures, Readings, Video, Discussions and Cases
Team Project based on a marketing development plan
Visiting lecturer or company visits
Employer connections
visiting lecturer or company visit
Exam schedules
n/a
International connections
n/a
Completion alternatives
na
Student workload
Lectures 20 hours
Certificates and team project 110 hours
Further information
The course helps/supports those who need digital marketing and sales either in their work or/and their thesis project
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment criteria, good (3)
Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.
Assessment criteria, excellent (5)
Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.
Assessment criteria, approved/failed
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment methods and criteria
HubSpot certificates
Team project
Further information
The language of tuition is English.
The course is assessed on the 0 (failed) – 5 (excellent) grading scale.