Markkinointi ja brändäys (5 cr)
Code: KX00EE12-3001
General information
Enrollment
30.11.2020 - 13.12.2020
Timing
23.03.2021 - 18.05.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Kulttuurituotannon ja vaatetuksen tiimi
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
10 - 23
Degree programmes
- Vaatetusalan tutkinto-ohjelma
Teachers
- Marja Amgwerd
Teacher in charge
Marja Amgwerd
Groups
-
KXI20S1Vaatetusalan tutkinto-ohjelma päivä
Objective
After completing the course, the students are able to:
• describe the fundamentals and the basic concepts of marketing.
• explain the importance of customer-oriented marketing as part of business operations.
• understand the principles of visual marketing and brand management.
Content
Marketing environments of the company and competitive marketing tools. Different forms of marketing communication and advertising, including online marketing and visual marketing, as part of fashion marketing. Principles of customer behavior and segmentation. Product as a tool for competition and principles of brand building.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The students have partly reached the goals of the course. They have adequately completed the set assignments.
Assessment criteria, good (3)
The students have successfully reached the goals of the course. They have successfully completed the set assignments applying learned information.
Assessment criteria, excellent (5)
The students have reached the goals of the course to an excellent degree. They have completed the set assignments applying learned information with distinction.
Assessment criteria, approved/failed
Pass:
The students have partly reached the goals of the course. They have adequately completed the set assignments.
Qualifications
-