Tapahtumatuotannon markkinointi ja myynti (5 cr)
Code: KU00EI30-3002
General information
Enrollment
03.05.2021 - 28.08.2021
Timing
25.10.2021 - 17.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Kulttuuripalvelut ja musiikki
Campus
Hämeentie 153
Teaching languages
- Finnish
Degree programmes
- Kulttuurituotannon tutkinto-ohjelma
Teachers
- Maija Sydänmaanlakka
- Tytti Huhtaniska
- Annakaisa Anttila
Teacher in charge
Leena Björkqvist
Groups
-
KXB21S1Kulttuurituotannon tutkinto-ohjelma päivä
Objective
On completion of the course the student
- knows the importance of marketing, basic concepts and current phenomena
- can apply target group thinking, plan marketing and measure its effectiveness
- can acquire marketing services
- can assess the central role of marketing and sales in various events and organizations
Content
- Basic concepts of marketing, planning and measuring effectiveness
- Digital marketing
- Consumer behavior
- B-to-B marketing and sales
- Cultural manager as a provider of marketing communication services
Materials
Lecture materials
Source material chosen by the student
Teaching methods
Lectures
Study conversation
Workshops
Assignments
Completion alternatives
20% essays
Student workload
2 ects lectures
3 ects assignments
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.
Assessment criteria, good (3)
The student knows the significance, basic concepts and latest phenomena of marketing. They can apply target group thinking, plan marketing and measure its effectiveness. The student is able to acquire marketing services and assess the central role of marketing and sales in various events and organizations.
Assessment criteria, excellent (5)
The student is able to apply the basic concepts of marketing with distinction and see their role as part of current phenomena.They can apply target group thinking to an excellent degree, plan marketing and measure its effectiveness. The student is able to acquire marketing services proficiently, and evaluate and apply the central role of marketing and sales in various events and organizations.
Assessment criteria, approved/failed
The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.
Assessment methods and criteria
Precence 100%
Activity
Assignments