Tarinallinen viestintä (5 cr)
Code: KU00CL46-3004
General information
Enrollment
04.05.2020 - 31.05.2020
Timing
19.10.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
20 - 30
Degree programmes
- Kulttuurituotannon tutkinto-ohjelma
Teachers
- Päivi Rahmel
Teacher in charge
Leena Björkqvist
Groups
-
KUVAOKulttuurituotannon syventävät opinnot
Objective
Opiskelija perehtyy tarinalliseen viestintään yrityksissä osana brändin rakentamista ja markkinointia. Opintojakson suoritettuaan oppilas tuntee vahvoja yritystarinoita ja tunnistaa hyvän yritystarinan, tietää tarinan rakentamisen perusteita ja rakenteita. Hän osaa luoda tarinan annetusta materiaalista. Oppilas omaksuu myös tarinallisen ajattelun luonteen ja osaa nähdä sen käyttömahdollisuuksia osana oman työnsä kokonaisuutta.
Content
The idea of storytelling
International success stories and brands
Elements of making a great brand, Finnish examples and service design
Dramaturgy and writing exercises
Personal stories
Location and time
On Tuesdays from 9 am to 4 pm. Hämeentie 135 D third floor.
Materials
Kalliomäki: Stooripuu
Material from internet.
Reitala-Heinonen: Dramaturgioita
Torkki: Puhevalta
Torkki: Tarinan valta
Tuulaniemi: Palvelumuotoilu
Novel or film on indepentent choices
Teaching methods
Lectures, action ecercises, independent and group tasks.
Employer connections
Students choose a story of a firm that they study carefully and an other firm from they write a story themselves.
Exam schedules
No exam.
International connections
Busines stories can be chosen from international corporates.
Completion alternatives
No alternative ways to accomplish the course.
Student workload
Students have to prepare to take time for reading and homework projects. Group tasks will be done mainly during school hours. One to two small group tasks will be done on independent time.
Content scheduling
Themes on the course.
1) Orientation
2) Unforgettable stories
3) Megabränds (small groups)
4) Megabränds reflektion
5) Finnish bränds, start ups and litterature (smalla groups)
6) Reflection and individual dreams
7) Self made stories
8) Rapping up and evaluation
Further information
The nature of the course demands students to be present in teaching hours.
Evaluation scale
Hyväksytty/Hylätty
Assessment methods and criteria
Self evaluation, peer evaluation and ongoing evaluation by the teacher.