Opinto-opas

Objective

Opiskelija perehtyy tarinalliseen viestintään yrityksissä osana brändin rakentamista ja markkinointia. Opintojakson suoritettuaan oppilas tuntee vahvoja yritystarinoita ja tunnistaa hyvän yritystarinan, tietää tarinan rakentamisen perusteita ja rakenteita. Hän osaa luoda tarinan annetusta materiaalista. Oppilas omaksuu myös tarinallisen ajattelun luonteen ja osaa nähdä sen käyttömahdollisuuksia osana oman työnsä kokonaisuutta.

Content

The idea of storytelling
International success stories and brands
Elements of making a great brand, Finnish examples and service design
Dramaturgy and writing exercises
Personal stories

Materials

Material from internet.
Dramaturgies.

Teaching methods

Lectures, action ecercises, independent and group tasks.

Employer connections

Students choose a story of a firm that they study carefully and an other firm from they write a story themselves.

Exam schedules

No exam.

International connections

Busines stories can be chosen from international corporates.

Completion alternatives

No alternative ways to accomplish the course.

Student workload

Students have to prepare to take time for reading. Group tasks will be done mainly during school hours.

Further information

The nature of the course demands students to be present in teaching hours.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Selfevaluation, peerevaluation ja evaluation by the teacher.