Opinto-opas

Objective

Students know the key concepts and models of communication. Students are able to analyse communication as a social force and identify the distinguishing features of different media. Students can analyse and specify the characteristics of visual communication. Students can make observations on their own communicative behaviour. Students know the main theories relating to production and reception of meanings in communication. Students understand the activities of communicative institutions and their affiliations to other institutions of the society. Students are capable of perceiving the societal dimensions of their professional practice.

Content

- Key concepts and models of communication
- Theories on the dynamics of communication and the society
- Political, economic and cultural roles of communication in the society
- Concepts and operating principles of the media economy
- Characteristics of visual communication

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Regular attendance in classes. Completion of assignments to an unsatisfactory standard.

Assessment criteria, good (3)

Active participation in classes. Ability to apply the learned knowledge. Completion of assignments to a satisfactory standard.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge independently. Completion of assignments to an excellent standard.

Assessment criteria, approved/failed

Regular attendance in classes. Completion of assignments to an unsatisfactory standard.