Entrepreneurship in the Media Industry KM00BK92-3030 01.08.2021-31.12.2021 5 credits(KXC19_KÄ, ...)+-
Learning outcomes of the course
Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.
- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing
Attendance in classes. Assignments completed. Some parts of the assignments need improvement.
Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.
Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.