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Media-alan yrittäjyys (5 cr)

Code: KM00BK92-3027

General information


Enrollment

04.05.2020 - 31.08.2020

Timing

07.09.2020 - 26.10.2020

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Media, muotoilu ja konservointi

Campus

Hämeentie 135

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Viestinnän tutkinto-ohjelma

Teachers

  • Sami Huohvanainen

Teacher in charge

Sami Huohvanainen

Groups

  • KXD17S1GSA
    Graafinen suunnittelu, S17, Painotuotteet ja visuaalinen viestintä
  • KXD19S1DV
    Digitaalinen viestintä, S19

Objective

Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.

Content

- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing

Materials

Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita.
Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.

Teaching methods

Lectures
Online study material
Online exam
Assignments
Group assignments

Employer connections

Finnish Journalists Association
NewCo Helsinki

Completion alternatives

Luentopoissaolot sovittava korvattavaksi opettajan kanssa.

Student workload

Total 135 hrs
Orientation Assignment 10 hrs
Lessons 35 hrs
Group Assignments 35 hrs
Single assignments 32 hrs
Other Assignments 17 hrs
Other 6 hrs

Content scheduling

Tarkemmat luentotiedot lukkarissa ja toteutuksen työtilassa.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Attendance in classes. Assignments completed. Some parts of the assignments need improvement.

Assessment criteria, good (3)

Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.

Assessment criteria, approved/failed

Attendance in classes. Assignments completed. Some parts of the assignments need improvement.

Assessment methods and criteria

Continous assessment
Learning Assignments
Sefl assessment