Siirry suoraan sisältöön

Visuaalinen markkinointi ja valikoimasuunnittelu (5 cr)

Code: KF00BO06-3004

General information


Enrollment

30.11.2020 - 13.12.2020

Timing

15.03.2021 - 17.05.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Kulttuurituotannon ja vaatetuksen tiimi

Campus

Hämeentie 135

Teaching languages

  • Finnish

Seats

10 - 23

Degree programmes

  • Vaatetusalan tutkinto-ohjelma

Teachers

  • Annaleena Lahtinen
  • Marja Amgwerd

Teacher in charge

Marja Amgwerd

Groups

  • KXI17S1
    Vaatetusalan tutkinto-ohjelma
  • KXI18S1
    Vaatetusalan tutkinto-ohjelma

Objective

After the course, the students can:
• follow and analyze brand collections as a part of the store collection.
• can make a collection to fit a particular store type.
• outline the speed of cycles of the collections and their meaning for the clothing business.
• understand the chances of visual marketing and online business in the field of clothing.

Content

Following the trends and their effect on collections. Analyze the purchasing habits of the buyer, collection periods and the rotating cycles of garments. Different ways of building up a collection with different purchasing habits. Times of delivery. Collection periods. Types of stores and display of garments. Store planning. Visual marketing in the store and in the online store.

Location and time

N/A

Materials

N/A

Teaching methods

Problem based learning
Small group tutorial
Guided assignments

Employer connections

N/A

Exam schedules

N/A

International connections

N/A

Completion alternatives

N/A

Student workload

N/A

Further information

N/A

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the assignments and have applied learned information when completing the assignments.

Assessment criteria, excellent (5)

The students have reached the goals of the course in an excellent manner. They have completed the assignments of the course applying learned information with distinction.

Assessment criteria, approved/failed

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Assessment methods and criteria

Peer evaluation 10 %
Learning assignment 80 %
Attendance 10 %
Total 100 &

Qualifications

Prerequisites: collection planning.

Further information

-