Strateginen brändijohtaminen (5 cr)
Code: K000CH22-3005
General information
Enrollment
02.12.2019 - 15.12.2019
Timing
07.02.2020 - 03.04.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Kulttuurituotannon ja vaatetuksen tiimi
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
10 - 20
Degree programmes
- Vaatetusalan tutkinto-ohjelma (YAMK)
Teachers
- Raija Grahn
Teacher in charge
Irmeli Osara
Groups
-
K0919S6Vaatetusalan tutkinto-ohjelma ylempi
Objective
The students extend their professional competence to include strategic brand management and management skills. They understand the meaning of information technology and data system in their work as well as the meaning of a well functioning community and well-being at work related to the success of the brand.
Content
• The starting points of the strategic thinking
• Strategically monitoring the operational environment: megatrends, positioning of the brand related to competitors and clients, utilizing the information produced by the company’s data system.
• Strategic brand management; a visual approach
• Strategic management: internal branding within a company
• Strategic visibility and the online store: managing the online environment of the brand
• Functioning and well-being of the work community
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
• The student has partially met the goals of the course.
• The student has satisfactorily applied knowledge and used literature in the assignments.
Assessment criteria, good (3)
• The student has successfully met the goals of the course.
• The student has successfully acquired and applied information and utilizes it in the assignments.
Assessment criteria, excellent (5)
• The student has met the goals of the course in an excellent way.
• The student has acquired and applied information and utilized it in the assignments in an excellent way.
Assessment criteria, approved/failed
• The student has partially met all the goals of the course.
• The student can acquire and apply information in the assignments