Opinto-opas

Objective

The student understands the wide scope of audience development and its various viewpoints from marketing to the aims of art education. The student is familiar with the means and methods of the audience development and is able to apply them in his/her own activities. The student is familiar with vaste possibilities of audience development work used to widen client base and increase interaction between the arts and the man. The student is familiar with audience development projects in different art sectors and the actors behind them and is able to observe and analyze audience development projects. The student is able to set audience development into broader contexts and utilize current affairs, discussions and foresight as part of project planning.

Content

- Theoretical and practical bases of audience development
- Customer orientation as the basis for work
- Theoretical and practical bases of audience development
- Accessibility and impressiveness
- Roles of cultural managers in audience development projects

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student knows basic thinking of the audience development through some examples and is able to apply this knowledge in planning a small scale audience development project.

Assessment criteria, good (3)

The student knows basic methods of participatory audience work and projects that have been done. The student can plan realistic audience development project.

Assessment criteria, excellent (5)

The student has an extensive knowledge of different methods of participatory audience work and projects that have been utilising them. The student can plan a realistic and well thought audience development project.

Assessment criteria, approved/failed

The student knows basic thinking of the audience development through some examples and is able to apply this knowledge in planning a small scale audience development project.