Audience Engagement (5 cr)
Code: 0200DA40-3003
General information
Enrollment
02.12.2019 - 22.12.2019
Timing
01.01.2020 - 24.05.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Kulttuuripalvelut ja musiikki
Campus
Hämeentie 135
Teaching languages
- English
Seats
15 - 25
Degree programmes
- Kulttuurituotannon tutkinto-ohjelma
Teachers
- Niina Torkko
- Pia Strandman-Suontausta
Teacher in charge
Leena Björkqvist
Groups
-
KUTUEXC21Cultural Management Exchange Students Spring 2021
-
KXB18S1Kulttuurituotannon tutkinto-ohjelma
Objective
The student understands the wide scope of audience development and its various viewpoints from marketing to the aims of art education. The student is familiar with the means and methods of the audience development and is able to apply them in his/her own activities. The student is familiar with vaste possibilities of audience development work used to widen client base and increase interaction between the arts and the man. The student is familiar with audience development projects in different art sectors and the actors behind them and is able to observe and analyze audience development projects. The student is able to set audience development into broader contexts and utilize current affairs, discussions and foresight as part of project planning.
Content
- Theoretical and practical bases of audience development
- Customer orientation as the basis for work
- Theoretical and practical bases of audience development
- Accessibility and impressiveness
- Roles of cultural managers in audience development projects
Materials
Lectures, literature
Teaching methods
Interactive lecture, group work, study visits, essay.
Completion alternatives
Yleisötyö 0200DA40-3002
Student workload
Total 81 h
Lectures 36 h, 45 %
Assignments 27 h, 33 %
Study visits/assignment 10 h, 12 %
Writing 8 h, 10 %
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student knows basic thinking of the audience development through some examples and is able to apply this knowledge in planning a small scale audience development project.
Assessment criteria, good (3)
The student knows basic methods of participatory audience work and projects that have been done. The student can plan realistic audience development project.
Assessment criteria, excellent (5)
The student has an extensive knowledge of different methods of participatory audience work and projects that have been utilising them. The student can plan a realistic and well thought audience development project.
Assessment criteria, approved/failed
The student knows basic thinking of the audience development through some examples and is able to apply this knowledge in planning a small scale audience development project.