Campaign DesignLaajuus (5 ECTS)

Objective

The students will learn about the means and potential of marketing communication and be able to design a good and versatile campaign by using different means and tools. They will learn how to approach various target groups and select the most appropriate type of media for the campaign. The students will learn to work in ways that tap into creative thinking, creating good solutions. The students will learn to work as members of a team, divide campaign planning into subprojects and create a project schedule. They are familiar with the principles of project management and can apple them to their own work.

The students will become familiar with the basic principles of campaign planning and be able to find the suitable partners.

Content

- Project management
- Working in a team
- Principles of campaign design
- Campaign design assignment and how to respond to it
- Parties involved in campaign design
- Target group thinking
- Versatility and timing of campaign
- Campaign implementation and follow-up

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course
- is able to work both independently and in teams

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing self-direction
- returns assignments in time
- presents his/her assignments fluently and credibly
- has good command of course content and can apply it in his/her own work
- is able to search and acquire information independently
- works fluently as a designer of both printed and digital material
- works fluently both independently and in teams

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- presents his/her assignments fluently and in visually interesting ways
- is able to apply course content in one's own work creatively
- is able to acquire and apply information independently
- has good command of campaign planning processes and means
- works fluently as a designer of both printed and digital material
- works fluently both independently and in teams and shows communication skills
- indicates professional identity development

Further information

The course will be taught in Finnish.