Markkinointitutkimus (5 op)
Toteutuksen tunnus: LX00BY32-3009
Toteutuksen perustiedot
Ilmoittautumisaika
02.05.2019 - 27.08.2019
Ajoitus
27.08.2019 - 13.12.2019
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
Leiritie 1
Opetuskielet
- Englanti
Paikat
20 - 35
Koulutus
- Degree Programme in European Business Administration.
Opettaja
- William Simcoe
Vastuuopettaja
William Simcoe
Ryhmät
-
DD_electivesDD electives
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LC17B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
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LB17H_MIncoming DD Hertfordshire 3rd year students Marketing
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LB17H_FIncoming DD Hertfordshire 3rd year students Finance
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LXA18_ALXA18 cohorts present, GROUP A
-
LB17SIncoming DD Stuttgart
-
LITO_VVVapaastivalittavat, liiketalous
-
LB17L_MIncoming DD La Rochelle 3rd year students Marketing
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LC17R_FIncoming DD Rennes 3rd year students Finance
-
LC17R_MIncoming DD Rennes 3rd year students Marketing
-
LC17B_BA_MIncoming DD HWR Berlin, BA Marketing
Tavoitteet
The student will be able to conduct both small-scale quantitative and qualitative marketing research projects and report the results of those. The student will also be capable of evaluating the reliability of research information and s/he will know how to purchase marketing research.
Sisältö
? Quantitative and qualitative research methods
? Evaluating reliability of research information
? Research project
? Purchasing marketing research
Arviointikriteerit, tyydyttävä (1)
Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Arviointikriteerit, hyvä (3)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Arviointikriteerit, kiitettävä (5)
Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination
Arviointikriteeri, hyväksytty/hylätty
Not applicable
Esitietovaatimukset
Marketing
Business Mathematics and Statistics
Quantitative Analysis