Siirry suoraan sisältöön

Google-analytiikka kulttuurialan markkinoinnin apuna (5 cr)

Code: XX00DV35-3001

General information


Enrollment

02.07.2019 - 31.07.2019

Timing

01.08.2019 - 31.12.2019

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

5 op

Mode of delivery

Distance learning

Unit

Kulttuurituotannon ja vaatetuksen tiimi

Campus

Hämeentie 161

Teaching languages

  • Finnish
  • English

Seats

0 - 30

Degree programmes

  • Kulttuurituotannon tutkinto-ohjelma

Teachers

  • Katri Halonen

Teacher in charge

Leena Björkqvist

Groups

  • KUVAO
    Kulttuurituotannon syventävät opinnot

Objective

The student learns the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The course provides the capability to cultural management students to utilize analytics knowledge to web page analysis of a cultural organization.

Content

- Introducing Google Analytics and the Google Analytics Interface
- Basic Reports
- Basic Campaign and Conversion Tracking
- Data Collection and Processing
- Setting Up Data Collection and Configuration
- Analysis Tools and Techniques
- Marketing Tools

Teaching methods

Verkkototeutus Moodlessa osoitteessa https://moodle.metropolia.fi/course/view.php?id=568

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1)

The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.

Assessment criteria, approved/failed

The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The cultural management student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.