Google-analytiikka kulttuurialan markkinoinnin apuna (5 cr)
Code: XX00DV35-3001
General information
Enrollment
02.07.2019 - 31.07.2019
Timing
01.08.2019 - 31.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Kulttuurituotannon ja vaatetuksen tiimi
Campus
Hämeentie 161
Teaching languages
- Finnish
- English
Seats
0 - 30
Degree programmes
- Kulttuurituotannon tutkinto-ohjelma
Teachers
- Katri Halonen
Teacher in charge
Leena Björkqvist
Groups
-
KUVAOKulttuurituotannon syventävät opinnot
Objective
The student learns the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The course provides the capability to cultural management students to utilize analytics knowledge to web page analysis of a cultural organization.
Content
- Introducing Google Analytics and the Google Analytics Interface
- Basic Reports
- Basic Campaign and Conversion Tracking
- Data Collection and Processing
- Setting Up Data Collection and Configuration
- Analysis Tools and Techniques
- Marketing Tools
Teaching methods
Verkkototeutus Moodlessa osoitteessa https://moodle.metropolia.fi/course/view.php?id=568
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, satisfactory (1)
The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.
Assessment criteria, approved/failed
The student knows the basic features of Google Analytics including how to implement tracking code, analyze basic reports, data collection, processing and configuration, and marketing tools. The cultural management student has the capability to utilize analytics knowledge to web page analysis of a cultural organization.