Opinto-opas

Objective

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Content

Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- be able to apply the ideas and concepts to real-life situation

Location and time

Up to Student her-/himself.

Materials

Online

Teaching methods

Online (Self-Study) course.

Employer connections

N/A

Exam schedules

Up to Student her-/himself.

International connections

N/A

Completion alternatives

N/A

Student workload

Up to Student her-/himself.

Content scheduling

Up to Student her-/himself.

Further information

Course language is Finnish.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, satisfactory (1)

Student participating in the course understand
- The basics of terminology of IS Services sales and marketing
- The basics of relevance of customer focused marketing
- The basics of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services.
- The basics of planning and execution of marketing activities

Assessment criteria, good (3)

Student participating in the course understand and be able to apply
-The terminology of IS Services sales and marketing well
- The relevance of customer focused marketing well
- The relevance of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services well
- the planning and execution of marketing activities well

Assessment criteria, excellent (5)

Student participating in the course understand and be able to apply
- The terminology of IS Services sales and marketing in real-life situation
- The relevance of customer focused marketing in real-life situation
- The relevance of consumer behavior, perceptions of quality, value drivers and customer satisfaction in the area of IS services in real-life situation
- the planning and execution of marketing activities in real-life situation