Markkinointiprosessit ja -ratkaisut terveysalalla (5 cr)
Code: S000DR77-3001
General information
Enrollment
04.05.2020 - 17.05.2020
Timing
01.08.2020 - 18.10.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Kuntoutus ja tutkiminen
Campus
Myllypurontie 1
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in Health Business Management (Sosiaali-, terveys- ja liikunta-ala)
- Master's Degree Programme in Health Business Management (Yhteiskuntatieteiden, liiketalouden ja hallinnon ala)
Teachers
- Tricia Cleland Silva
- HBM YAMK1 Virtuaali
Teacher in charge
Tricia Cleland Silva
Groups
-
S1119S6Degree Programme in Health Business Management ylempi
-
L0519S6Degree Programme in Health Business Management ylempi
Objective
The student understands the role of customer relationships for competitive advantage; is familiar with the marketing processes in business organizations; has the knowledge and the skills to develop, plan and implement the ways companies can aquire, sell and serve customers; is familiar with various marketing systems; able to measure and follow-up the impact of marketing actions within a multichannel environment; can apply the customer relationship approach in the working life.
Content
Marketing processes
Marketing channels
Marketing systems, solutions and tools
Measurement and follow-up of marketing actions
Developing marketing processes within organizations.
Location and time
25.8. 9.30 - 12.30 Lecture, Myllypuro
25.8. 13.30 - 15.30 Seminar, Myllypuro
26.8. 9.30 - 12.30 Lecture, Myllypuro
26.8. 13.30 - 15.30 Seminar, Myllypuro
27.8. 9 - 12 Lecture, Myllypuro
27.8. 13 - 16 Seminar presentation, Myllypuro
10.10. dead line: video pitch
6.11. dead line: final business plan
Materials
Required readings:
Berkowitz, E. N. (2016). Essentials of healthcare marketing. Jones & Bartlett Publishers.
Other material recommended by the lecturers.
Teaching methods
Lectures online or in Myllypuro, according the instructions provided by the authorities
Employer connections
N/A
Exam schedules
10.10. dead line: video pitch
6.11. dead line: final business plan
International connections
N/A
Completion alternatives
N/A
Student workload
135 hrs, including all course work and online classes
Content scheduling
The course is based on foundational knowledge of the principles of marketing and their particular application in health care. The course focuses on these principles explore the changing environmental forces that are unique to the healthcare market. Topics covered include the meaning of marketing, elements of successful marketing, and the changing healthcare marketplace.
Learning outcomes:
The students will become familiar with marketing essentials, particularly within the healthcare industry. The students will acquire practical skills in customer relationships, marketing processes, branding, and ways to pitch an original business idea for the healthcare market.
Further information
Responsible lecturers:
Dr Tricia Cleland Silva
Alex Atanasova, MSc BA
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment criteria, good (3)
Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.
Assessment criteria, excellent (5)
Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the
recommended reading and lecture content. Excellent presentation delivery and analysis.
Assessment criteria, approved/failed
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.
Assessment methods and criteria
Video pitch, business plan
Further information
The language of tuition is English.
The course is assessed on the 0 (failed) – 5 (excellent) grading scale.