Opinto-opas

Objective

On completion of the course the student will
• be familiar with the most essential legislation concerning the marketing of a company and a product. S/he will also learn to apply the legislation into practice.
• understand from the company’s value, product development and marketing point of view the significance of protecting its products and processes.
• understand the restrictions for business caused by competition and procurement legislation.

Content

• International and Finnish acts on marketing, advertising and sales promotion
• Consumer protection legislation
• Privacy protection in marketing
• Intellectual property rights and law of industrial property
• Distribution channels
• Protection of a private entrepreneur from unfair competition
• Act on competition restrictions in Finland and in EU
• Procurement legislation

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Assessment criteria, approved/failed

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

Business Law 5 cr