Digitaalinen markkinointi (5 cr)
Code: LX00CI28-3004
General information
Enrollment
02.05.2019 - 27.08.2019
Timing
19.08.2019 - 10.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- English
Seats
20 - 35
Degree programmes
- Degree Programme in International Business and Logistics
- Degree Programme in European Business Administration
Teachers
- John Greene
Teacher in charge
John Greene
Groups
-
DD_electivesDD electives
-
LXC17_MarketingIBL Specialization Package Marketing
-
LB17BIncoming DD UPV Bilbao 3rd year students
-
LB17SIncoming DD Stuttgart
Objective
The influence of digitalisation on business extends beyond the Internet and eCommerce. Failure to recognise new, revolutionary options for implementation or current opportunities for effective marketing could prove fatal to a company. This course provides an insight into the impact of digital technology on marketing activities.
The main aim of the course is to give students' both a theoretical and practical knowledge of how digitalisation has affected marketing activities.
Content
By the end of the course, the student will be able to:
- identify the impact of digitalization on marketing activities
- adapt the four Ps to digital marketing
- gain increased knowledge in technical competencies in internet marketing with a view to understanding the basics of SEM/SEO, affiliate marketing, and web analytics
- create a digital marketing campaign
- plan and launch an online advertisement via Facebook or Google Adwords as part of a digital marketing campaign
- utilise knowledge of online branding and web promotional techniques
- develop further knowledge of web2.0- web3.0 and new web techniques
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Assessment criteria, good (3)
Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, approved/failed
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result
Qualifications
English Language Proficiency
First year core business studies