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Markkinointitutkimus (5 cr)

Code: LX00BY32-3009

General information

Enrollment

02.05.2019 - 27.08.2019

Timing

27.08.2019 - 13.12.2019

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Liiketalous

Campus

Leiritie 1

Teaching languages

  • English

Seats

20 - 35

Degree programmes

  • Degree Programme in European Business Administration.

Teachers

  • William Simcoe

Teacher in charge

William Simcoe

Groups

  • DD_electives
    DD electives
  • LC17B_IB_M
    Incoming DD HWR Berlin, IBMAN Marketing
  • LB17H_M
    Incoming DD Hertfordshire 3rd year students Marketing
  • LB17H_F
    Incoming DD Hertfordshire 3rd year students Finance
  • LXA18_A
    LXA18 cohorts present, GROUP A
  • LB17S
    Incoming DD Stuttgart
  • LITO_VV
    Vapaastivalittavat, liiketalous
  • LB17L_M
    Incoming DD La Rochelle 3rd year students Marketing
  • LC17R_F
    Incoming DD Rennes 3rd year students Finance
  • LC17R_M
    Incoming DD Rennes 3rd year students Marketing
  • LC17B_BA_M
    Incoming DD HWR Berlin, BA Marketing

Objective

The student will be able to conduct both small-scale quantitative and qualitative marketing research projects and report the results of those. The student will also be capable of evaluating the reliability of research information and s/he will know how to purchase marketing research.

Content

? Quantitative and qualitative research methods
? Evaluating reliability of research information
? Research project
? Purchasing marketing research

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Not applicable

Qualifications

Marketing
Business Mathematics and Statistics
Quantitative Analysis