Markkinoinnin työkalut (5 cr)
Code: LX00BW77-3008
General information
Enrollment
02.05.2019 - 12.08.2019
Timing
27.08.2019 - 13.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Pia Hellman
- Ritva Salmela
Teacher in charge
Ritva Salmela
Groups
-
LXD18S1_M2LXD18S1_M2
Objective
After completing the course the student is able to use different tools for online and offline publishing and digital imaging.
Content
- Editing text and pictures
- Using content management systems
- Using e-mail tools
Materials
Materiaalit Oman työtilassa, ei kurssikirjoja
Teaching methods
Aktivoiva luento
Tehtäväohjattu opetus
Projektityö
Employer connections
N/A
Exam schedules
N/A
International connections
N/A
Completion alternatives
Ei ole
Student workload
N/A
Content scheduling
InDesign, Photoshop ja MsVisio kurssin ensimmäisen puoliskon aikana. Shopify ja MailChimp toisen puoliskon aikana.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.
Assessment criteria, approved/failed
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Tuition in Finnish
Qualifications
Information Technology and ERP 5 cr