Opinto-opas

Objective

By the end of the course, students will
• be able to produce accurate, clear and well-written business messages in a variety of media and for various audiences in English
• know how to structure and deliver effective audience-centered business presentations
• understands the essential principles of audience-centered business communication
• be able to write academic texts and use references in text
• understand the importance of communication in and between organisations
• be able to participate in various communication situations within and between organisations.

Content

Communication process, verbal and non-verbal communication, introduction to intercultural communication, oral skills, various current communication topics
Communication for global business, internal and external communication

Materials

Course material
Kurssimateriaali
Juholin, Elisa 2013. Communicare! Kasva viestinnän ammattilaiseksi.
Management Institute of Finland MIF, Helsinki.
Kortetjärvi-Nurmi, Sirkka & Murtola, Kaarina 2015. Areena. Yritysviestinnän käsikirja. Edita, Helsinki.
Lohtaja-Ahonen, Sirke & Kaihovirta-Rapo, Minna 2012. Tehoa työelämän viestintään. Puhu kuulijalle, kirjoita lukijalle. 2., uudistettu painos. Sanoma Pro, Helsinki.
Oppimistehtävän kirjoittaminen. 2017. Ohje. Suihko, Kristiina (toim.). Liiketalouden koulutusohjelma ja tutkinto-ohjelma, Metropolia Ammattikorkeakoulu.
Additional material:
Juholin, Elisa 2010. Arvioi ja paranna! Viestinnän mittaamisen opas. Infor, Helsinki.
Kniivilä, Sonja & Lindblom-Ylänne, Sari & Mäntynen, Anne 2012. Tiede ja teksti. Tehoa ja taitoa tutkielman kirjoittamiseen. 1. - 2. p. Sanoma Pro, Helsinki.
Kortesuo, Katleena 2014. Sano se someksi 2, Ammattilaisen käsikirja sosiaaliseen mediaan. Kauppakamari, Helsinki.
Kortesuo, Katleena 2012. Tekstiä ruudulla. Opas tehokkaaseen verkkokirjoittamiseen. Management Institute of Finland MIF, Helsinki.

Teaching methods

Interactive lecture
Assignments, practical work
Contact teaching
Process writing
Workshop
Cooperative learning
Group examination

Completion alternatives

Examination
Presentation
Business texts
Report

Further information

Tuition in Finnish

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Assessment criteria, approved/failed

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

Learning assignment and group examination 100 %