Opinto-opas

Objective

By the end of this course students will be able to:
- Identify the market structures within the European Business Area
- Outline the business opportunities and challenges in the European Business Area
- Understand the business environment of specific European national markets
- Identify the issues and processes necessary for planning a business practice within the European Business Area
- Utilise prior learning
- Apply research methods
- Develop a strategy for business practice within the European Business Area
- Apply analytical skills to the target European national market as a research subject

Content

The European Business Area comprises all the national markets of European countries. It is likely that the primary market of a Metropolia graduate will be within the European Business Area. This course is intended to provide the student with the relevant knowledge and skills useful in discovering business opportunities as well as preparing for business practice in the European Business Area.

Materials

Lecture notes and recommended textbooks will be made available on the first day of lecture

Teaching methods

Interactive lecture
Lecture
Problem based learning
Seminar
Project

Employer connections

Business Case Development
Business Case Viability Analysis

Student workload

The Schedule (Course Planner) will be distributed on the first day of lecture

Further information

Tuition in English
Prerequisite: completion of Metropolia Business School First and Second Year curricula (or equivalent)

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination

Assessment methods and criteria

Skills demonstration 40%
Peer evaluation 20%
Portfolio 40%

Qualifications

English Language Proficiency