Opinto-opas

Objective

The student becomes familiar with the basic term of marketing, means of competition, segmentation and target group thinking as well as the market analysis and marketing planning. The student knows how to draw up the event production’s marketing plan, he/she is familiar with the basic terms and understands the importance of marketing and productization in event management. The student will become familiar with the online- and mobile communication’s importance in the field of culture as a tool of marketing, production, communication and public work. The student is familiar with the online- and mobile communications and is able to apply them in practice.

Content

- Basic term in marketing
- Marketing planning
- Basics of the productisation
- Marketing plan
- Online- and mobile communications policies
- Digital marketing campaing
- Virtual events and virtual business
- Social media as a part of producer’s work
- Mobile communications

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student identifies individual basic marketing concepts in his/her own activity. He/she knows the basics of the marketing and is able to work in some professional situations when guided. The student is familiar with online- and mobile communications in the cultural field as a work tool of marketing, productization, communication and public work. The student is able to plan a digital marketing campaign with the help of the teacher as well as to make a website, publish independently in social media and use mobile devices as a work tool.

Assessment criteria, good (3)

The student is able to use the basic marketing term and combine them with practical work. He/she understands and is able to create a marketing plan. The student is able to demonstrate the ability to operate in typical professional tasks and situations. The student is able to take advantage of online and mobile communications practices and tools in his/her work. The student is able to design and build a digital marketing campaign, to create and publish a wide range of websites and social media content, to apply mobile technology to some extent and to apply well the technology’s enabling features to practice in producer’s work.

Assessment criteria, excellent (5)

The student uses the marketing terms consistently and versatility. He/she is able to apply the basics of marketing communications in his/her work. The student is able to create a marketing plan and act in professional situations independently and responsibly. The student is able to take advantage of online and mobile communications practices and tools in his/her work. The student is able to independently design and build a digital marketing campaign, to create and publish a wide range of websites and social media content, to apply mobile technology and to creatively apply technology’s enabling features to practice in produce’s work.

Assessment criteria, approved/failed

The student identifies individual basic marketing concepts in his/her own activity. He/she knows the basics of the marketing and is able to work in some professional situations when guided. The student is familiar with online- and mobile communications in the cultural field as a work tool of marketing, productization, communication and public work. The student is able to plan a digital marketing campaign with the help of the teacher as well as to make a website, publish independently in social media and use mobile devices as a work tool.