Markkinointi ja brändäys (5 cr)
Code: KF00BN67-3006
General information
Enrollment
02.12.2019 - 15.12.2019
Timing
03.02.2020 - 30.03.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Kulttuurituotannon ja vaatetuksen tiimi
Campus
Hämeentie 135
Teaching languages
- Finnish
Seats
10 - 24
Degree programmes
- Vaatetusalan tutkinto-ohjelma
Teachers
- Marja Amgwerd
Teacher in charge
Marja Amgwerd
Groups
-
KXI19S1Vaatetusalan tutkinto-ohjelma
Objective
After the course, the students know
• the fundamentals and the basic concepts of marketing.
• customer oriented marketing as a part of significant entrepreneurship.
• the fundamentals of visual marketing and brand management.
Content
Marketing environments of the company. Marketing strategy and means of competing with marketing. Marketing communications and forms of marketing. Brand management and image marketing. Knowing the customers.
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The students have partly reached the goals of the course. They have adequately completed the assignments of the course.
Assessment criteria, good (3)
The students have successfully reached the goals of the course. They have successfully completed the assignments and have applied learned information when completing the assignments.
Assessment criteria, excellent (5)
The students have reached the goals of the course in an excellent manner. They have completed the assignments of the course applying learned information with distinction.
Assessment criteria, approved/failed
The students have partly reached the goals of the course. They have adequately completed the assignments of the course.
Qualifications
-
Further information
-